Palometa Club Ad in The Drake Mag
I was super excited to see the new issue of The Drake arrive at the shop a few days ago. Aside from the fact that this magazine always has great content, I was really looking forward to seeing the Palometa Club ad that I had laboriously designed. Since Tailwaters (my employer) took over booking/marketing for the Palometa Club, I am now the graphics “dude” for the club. After spending a week at the Palometa Club back in June, I knew exactly what I wanted to focus this ad on – the guides. They are the fruit of this place and they truly make for a trip changing experience.
My intentions were to relay that permit were what these guys were infected with. As guides they love all species, but the permit is the holy grail and they’ll do anything to put their guests on to them. After brainstorming for a few days, I ended up sticking with the permit filled brains (shown in cat scan) and built the rest of the ad around that. Many of the funny phrases and “symptoms” were spawned from my boss, David and Palometa Club owner, Dick Cameron. This ad is the beginning of a fun marketing campaign for them and I can’t wait to get started on the next design. Feel free to leave any constructive criticism. Is it to busy? Hard to read? Message not clear? Please share!
Initial photograph
Initial photograph
Adding the elements
Final Product